Healthcare Marketing | MarketTools, Inc.

New eMarketing Opportunities as Patients Continue to Seek Control of Healthcare

Submitted by Kathleen Relias on August 31, 2010 - 10:20

Online Healthcare We’ve been hearing more and more about how U.S. patients are taking control of their healthcare. We also know that patients see and recall pharmaceutical advertising, and in some cases ask their physician about a particular product. In fact, a recent study from Prevention Magazine noted that a majority of consumers feel that pharmaceutical advertising in magazines and on TV is fair and balanced, but they feel that online ads need to work harder to communicate risks vs. benefits. At the same time, advertising within the social media landscape has quickly become an accepted voice for pharmaceutical companies, with 57% of consumers saying ads are acceptable on sites that cover health and medical issues. Good to know!

MarketTools ran some market research on research recently with a study of an online survey panel of over 1,200 consumers, and found some further validation of the ways that both general consumers and specific patient groups continue to seek information and tools online related to their healthcare.

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