MarketTools Presents "Beyond Satisfaction: Creating Clients for Life" Webinar, Thursday, September 22, 2011

Deborah Hodgson-Lyons of DuPont Sustainable Solutions and Jodi Koskella of MarketTools Discuss How to Build Customer Loyalty to Move Clients from "Single Buyer" to "Lifetime Customer"

What:    Webcast discussion, Beyond Satisfaction: Creating Clients for Life, presented by MarketTools, Inc., the leading provider of software and services for enterprise feedback management (EFM) and market research.

When:    Thursday, September 22, 2011 at 2:00 P.M. EST / 1:00 P.M. CST / 11:00 A.M. PST

Where:    Register at http://bit.ly/qniJGd

Featuring:    
Deborah Hodgson-Lyons, VP, DuPont Sustainable Solutions, Speaker
Jodi Koskella, Enterprise Product Marketing, MarketTools, Inc., Speaker
Ginger Conlon, Editorial Director, 1to1 Media, Moderator

Deborah Hodgson-Lyons VP, DuPont Sustainable Solutions	Jodi Koskella Enterprise Product Marketing, MarketTools, Inc.	Ginger Conlon Editorial Director, 1to1 Medi

Topics Covered:    
Learn how market leaders like DuPont Sustainable Solutions (DSS) go beyond baseline satisfaction to create loyal, profitable lifetime customers.  Attendees will explore how to:

• Drive customer loyalty initiatives that create a preferred customer experience
• Measure customer satisfaction and loyalty from multiple perspectives to minimize service gaps and leverage strengths across teams
• Combine information from transactional and relationship surveys to examine the customer relationship from all angles and touchpoints
• Move beyond basic satisfaction metrics to get actionable insights that improve the customer experience
• Gain business and leadership buy-in across the organization
   

About MarketTools CustomerSat Software and Services
MarketTools CustomerSat is a Web-based Enterprise Feedback Management (EFM) solution used by the world’s leading businesses to capture, analyze, and act on feedback from customers, employees, and partners. MarketTools EFM consultants are available to help CustomerSat customers get the most out of their investment in EFM, from design of satisfaction programs to advanced analysis of survey results. Through the use of comprehensive analytic tools, action management technology, and the expert knowledge of customer satisfaction consultants, MarketTools helps clients optimize satisfaction and loyalty programs that deliver high-value business impact.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for enterprise feedback management (EFM) and market research. The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. The MarketTools premier portfolio of technology-based insight brands includes MarketTools CustomerSat™, MarketTools.com™, TrueSample®, Zoomerang®, ZoomPanel® and ZoomPanel Tech™. MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit www.markettools.com.

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For More Information
Contact:  Andy Kill
Airfoil PR for MarketTools, Inc.
(650) 691-7311
kill@airfoilpr.com