Advanced Analytics

Our Market Research Analysts Mean Business

Your market research requirements are unique.  The statistical approaches used to meet those requirements should uniquely fit your needs.  Our team of analysts speaks business fluently.  We work with you to understand your business objectives, then identify the right combination of analytical models to uncover an actionable solution.

While the MarketTools Advanced Analytics group can satisfy your requirements with any number of approaches, we specialize in identifying the predictive models, taken from many disciplines, that maximize insight while minimizing respondent fatigue.

Our industry-leading analytic methodologies include:

Shapley Value – a Game Theory construct used for Line Optimization and Bundle Optimization
Random Forest – Machine Learning used for Text Highlighter and Derived Importance
Survival Models – Medical Science methodologies used for Pricer Discrete Choice Modeling
Genetic Algorithms – Operations Research methodologies used for planogram design

► Contact us to learn how our experts can help you improve the effectiveness of your planning and forecasting processes.

Our Advanced Analytics are highly customizable and can be added to most research projects, together with other market research services.  Additional options include:

► Contact us to find out our Advanced Analytics Group can maximize your insights.