Feature Optimization

Create Compelling Product Offerings

Which product features add up to the most compelling offering for your target customers? How different is this feature set from what customers will consider the minimum acceptable group of features?

MarketTools Optimization Research experts conduct Feature Optimization studies that query your target customers on multiple measures of preference beyond simple ranking.  These measures set the stage for a two-tiered analysis of features that are considered "delighters" and "detractors", together with the incremental value of individual features and feature sets.

► Learn how our optimization experts help you create successful product offerings and design an effective product roadmap.

MarketTools provides a visually-engaging study environment using online research tools and technologies that allow you to customize questions about features and optimal feature combinations.  Study respondents select from different choice sets to evaluate feature options, and value sliders allow you to customize rating scales to track responses in as many increments as needed – so respondents can interactively identify which features are must-haves and which they can live without.

MarketTools optimization experts analyze this optimization data to identify the right combination of features for your product or product line – enough to attract a broad group of potential buyers, but not too many to add unnecessary cost.  Our data simulator tools also allow you to prioritize features in a competitive context, so you understand indicators for market reaction to changes that will materially affect the feature set.