Line Optimization

Identify Product Combinations and Extensions to Improve Revenue

In a swiftly-changing retail environment, it can be difficult to predict which product offerings will best capture market interest.  Competitive options change quickly – dramatically affecting your opportunities. 

The Line Optimization method from our Optimization Research solutions uncovers which product offerings or combination of offerings will most effectively meet your business goals.  MarketTools optimizes product combinations in a competitive context, providing a realistic measure of the way each offering in the line will increase reach and revenue. 

Our web-based data simulator allows you to test combinations of products quickly, and see the incremental gains for all the individual product variations in an assortment.  With these insights, you can better understand how different product combinations will affect volume, reach and revenue.

► Request a demo of the insights available through our online Optimization Simulator

MarketTools crafts specialized Line Optimization research projects tailored to individual research needs, including: 

• Identifying the choice set
• Analyzing the weights of purchase intent for each item as it relates to the entire assortment
• Creating a data simulator with all study data that clearly shows the optimal line for a specified set of variables
   

► Learn how we help improve the effectiveness of your product assortment.