Package Optimization

Optimize Design, Quantities and Content for Maximum Reach and Revenue

The right packaging gives a product launch a boost – and new packaging is a great way to re-position a brand in the marketplace.  But choosing the right package options can be a challenge, especially when dealing with multiple SKUs and channels.

Package Optimization provides a cost-effective means to understand which designs, quantities and content will bring maximum reach and revenue. MarketTools delivers real market insights to produce effective package designs: identify strengths and weaknesses, determine if the package is communicating the intended message, and make the most of limited budgets and time.  

► Learn how our package optimization experts help you determine if your packaging designs are on-target.

The MarketTools package testing and optimization research team uses our flexible online tools and reporting to measure factors that lead the consumer through the selling process.  Simulated purchasing scenarios with timed measurements and shelf highlighters help you:

• Understand how packaging stands out amid shelf clutter.
• Assess findability for individual SKUs to ensure that each item in the line is identifiable by the consumer.
• Measure key messages for likeability, clarity and consistency with brand image
• Run alternative decision scenarios with the ability to vary costs, manufacturing and business drivers on the fly.