Positioning Optimization

Identify Key Messages That Resonate with Your Customers

Positioning Optimization research helps you create or modify positioning and messaging to truly reflect your customers' needs and preferences.  By identifying the benefit or benefits that will resonate the most with customers, you can develop the most effective messaging and product claims for packaging, the store shelf, advertisements and online.

► Learn how our optimization experts help identify the right messaging and positioning for your brand.

The optimization research experts at MarketTools help you identify the most compelling messages to maximize the effectiveness of product launches, promotional campaigns and branding efforts.  Our interactive online research tools allow you to:

• Easily test multiple iterations of messages and on-pack claims, and adjust or change key points on the fly
• Evaluate specific components of your messaging with text highlighters
• Measure the impact of package graphics and claims with image highlighters
• Understand which messages resonate at different points in the purchase cycle through game-like interfaces that engage consumers in a sorting and selecting process