Trackers and Longitudinal Studies

Build Deep Consumer Insights over Time

Tracking brand metrics over time allows you to uncover a rich pool of data to build consumer insights over time and inform your decision-making process.  MarketTools offers a robust research platform to accommodate both continuous studies as well as pulse tracking for precisely timed media schedules.  All Tracker studies are deployed with respondent validation technology to ensure that respondents are real and unique, and drive the highest levels of engagement for quality results.  

Advertising Performance Trackers

Determine how well your advertising generates awareness, communicates its key messages, and creates motivation to buy among your media target.  As each measure is trended over time, track survey respondents’ awareness of the category, as well as future buying intention, so you can generate the best media plan possible.

Interval Reports for Brand Performance Tracking Deliver Results
to Suit Your Timeline: Monthly, Quarterly, Yearly, etc.

Longitudinal Studies

Measure product satisfaction with your brand and other brands in the same category over time.  Track respondents’ category usage and usage of various brands.

Custom Longitudinal Reports Are Tailored to Meet Your Analytic Needs

► Contact us to learn how MarketTools can help you reach your long-term tracking objectives.